Santa Barbara's Paseo Nuevo Mall took part in Fashion's Night Out, an unprecedented global initiative originally created in 2009 to celebrate fashion, restore consumer confidence, and boost the industry’s economy during the recession. Today, September 8, 2011, in response to overwhelming demand, Fashion’s Night Out returned to New York City and over 250 cities nationwide including Santa Barbara to highlight fashion and support retail with exciting events that include designer appearances, celebrity guests, fashion shows and musical performances. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. DJ Bennett Schmid spun the tunes tonight at Paseo Nuevo from 6pm to 9pm, while Mary Lynn Harms and Sean Simms handed out gift bags for all. Well dressed fashion models paraded around the mall, and we had our photobooth all set up with a projector to shoot photos directly to the mall walls! Great event!!